The cult beauty favorite Limecrime has always been about making headlines, and this time, it’s about their international expansion. The LA-based brand recently decided to unveil its newer collections in stores, which is one of the first in the UK.
Today, the brand is known for providing customers with one of a kind shades in a variety of textures and colors. The brand is known for their wide range of lipsticks, eyeshadows, and even hair color. The brand prides itself on being cruelty-free and is created with no animal testing. The brand has gone so far as to becoming a certified brand by PETA and has been established as a cruelty-free brand by the Leaping Bunny.
Being vegan and cruelty-free is not just something that pertains to the products. It is something that also translates to the work ethic of those working at Lime Crime as well. One of the keynotes that have been released about the company’s headquarters is about the employee’s love for animals that exists therein. Most of the people working at the company headquarters are people who love animals, and who care for and regularly foster them whenever they find one in need.
Going vegan is something that a lot of brands are leaning towards because of the growing demand for such kind of products. Customers who are buying makeup are becoming more conscious about the impact that their products can have on animals and the environment, which is why cruelty-free products are growing in popularity. The trend of looking closely at the product that you are buying is something that has had an incredibly positive impact on the environmental and has helped push forward companies like Lime Crime who are working to preserve and protect the environment and animals who would otherwise be put in harsh situations.
Over the past few years, the number of brands that have been introducing vegan products has increased drastically, and even though Lime Crime was one of the first to take on this approach, several others started to follow and become more popular. Because of this, it was decided that the brand had to take additional measures to reach the audiences that would be interested in what they had to offer. Going the extra mile and setting up a physical store was one of the best ways to improve turnover and get a wider customer base.
The international expansion of retail could not have come at a better time because of the growing demand that the brand is currently facing in the market. People are constantly on the lookout for makeup products that would help them look and feel good, and the brand has always been the brand to help them achieve that. However, a lot of the potential customer base of the brand were averse to buying makeup online, which could have resulted in diminished growth. However, with the brand opening up its new outlets in the UK, more people who previously shied away from buying from the brand online will now be able to try out and get their hands on the latest products from this international beauty giant.
Currently, the brand is available for sale at the Selfridges Stores in the UK and is also available through the brand’s online store. There is no word on whether or not this is the only store that the brand is partnering with, or whether there will be a few more retail collaborations in the future. With the improvements that the brand is already seeing as a result of its retail presence, it won’t be long before the brand goes one step further and sets up in other stores across the world.