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How To Create a Consistent Fitness Brand Image Online

  • July 1, 2019
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fitness wearIf you would like to take your personal fitness brand to the next level, chances are that you should make the most out of the branding tools available online. You will have to think about what your customers want and need, and how you can create a meaningful brand message they can relate to. Below you will find a few tips on doing it in a cost effective way. 

Social Media Messages 

The first area you should focus on is your social media messages. It is important that you are able to make the most out of your branding on the internet. Your social media audience will be interested in different aspects of your business than your blog readers, so you will have to use more images and less text. You can talk to a full service sales funnel agency who can integrate social media into your branding strategy. Likewise, you should also focus on creating a corporate branding strategy that focuses on your value and identity. 

Behind the Scenes Photos 

It is important that you establish trust, as personal training and fitness are persona for most of your customers. This means that you will have to create content that gives your readers and your audience access to the secrets of your business and trade. You can create behind-the-scenes videos and make the most out of your branding and your reputation. 

Before and After 

Of course, in the world of fitness, before and after photos work much better than content that is just talking about the methods. People who will engage with your brand want to know that they can get results. Using real customer photos will generate trust and help you create social proof you need to drive people further down your sales funnel. It is equally important to 

Consistent Terminology 

When it comes to making your brand easy to recognize on the internet, you will have to invent and copyright your own terminology. No matter if you invented a new fitness routine, it has to be your signature brand to follow. If you have a clear and consistent terminology, you can engage with people on a deeper level. Whether you have a nutritious life program or an online workout schedule, you will have to communicate the message in a clear way. 

Customer Testimonials

Nothings speaks to your audience better than your customer testimonials. While you can collect written ones, you should also try to get people to go on the camera and tell others about the experience and their personal journey to fitness. This will give your readers and audience the insider information and the answers to their most urgent questions that will help them make an informed decision when it comes to their fitness choices. 

Branding your fitness business online can be a challenge. You come up with all these amazing ideas, but it is hard to make them work together. Invest in your market research and branding, and you can create a strong image online. 

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Carolyn Scott-Hamilton

The Healthy Voyager, aka Carolyn Scott-Hamilton, is the creator and host of The Healthy Voyager web series, site, and overall brand. An award winning healthy, special diet and green living and travel expert, holistic nutritionist, plant based vegan chef, best-selling cookbook author, media spokesperson, sought after speaker, consultant and television personality, Carolyn Scott-Hamilton is a respected figure in the world of healthy lifestyle and travel as well as special diet cooking and nutrition. The Healthy Voyager aims to help people live well, one veggie at a time!

5 comments
  1. Tonygreys says:
    October 5, 2022 at 1:10 am

    thx a lot for this post!

  2. Rahir says:
    August 19, 2022 at 7:07 pm

    To create a site the most important thing if you are new to this find a competent manual to create a site, which is written in simple and understandable language for the beginer, so I tried to find a similar. Here, in fact, nothing difficult, the best solution would be here how to create a website like airbnb read more about it and be able through this to learn more and I hope that I will be able to help you and there should be no problems with it.

  3. azaz says:
    August 19, 2022 at 7:05 pm

    And I’m looking for data on how to create your own site, it’s not easy. Thanks for info!

  4. Olivia says:
    June 28, 2021 at 9:26 pm

    Advertising has long been considered the engine of commerce, but every engine needs direction. And it is the definition of the target audience that will help you choose the right direction in advertising and the further development of the online store. The definition of target audience is necessary for owners of online marketplaces of different levels in order to increase the effectiveness of advertising and shorten the road to a potential consumer, which is why target a specific target a specific target audience.

  5. Dennisblue says:
    February 15, 2021 at 3:14 am

    This is a great idea to create a consistent fitness brand image online but also it is important to get a trademark for it.

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Carolyn Scott, The Healthy VoyagerHi! I'm Carolyn Scott-Hamilton. I'm a Latina holistic nutritionist, vegan chef, cookbook author, speaker, show host, consultant and healthy travel and lifestyle expert. From video web series and travel articles, to product reviews and healthy, vegan and gluten free recipes, you'll find lots of info for a happier, healthier and greener lifestyle! After all, Life is a voyage, live it well!
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