If you’re running a blog, it usually starts out with a passion for a subject and creating quality content. But although it’s certainly a great place to start, there’s more to building a successful blog than just great content. You also need something approaching a marketing strategy in order to really create something which might become a full time job. Whether it’s the blog itself or a platform which allows you to create and share other business ideas, a blog can be a springboard for so many things, if you create it and promote it in the right way. So if you’re struggling along with something but you really want to take it to the next level, what do you have to do? You have to get smarter about your blogging.
Aim To Capture Subscribers
A loyal audience that is bought into your brand is the biggest asset a blog can have. Devoting your time to developing a subscriber list is a great place to start. Increasing your subscriber base means increasing your reach and growing an audience that can really take you places. You can position yourself as a thought leader, partner with brands as a blogger to introduce them to your audience and have a real platform to share things that can change people’s lives – or just make the day a little better for them. If you’re aiming to build a following and bring readers back to your site, a subscriber list lets you stay in contact and send reminders where there is exciting new content. So get tending to that list and use it in the best way to generate engagement.
Create Some Evergreen Content
What do you want your blog to be best known for? Pick two or three flagship topics and create a few pieces of evergreen content around those – these are articles on topics which are always interesting and relevant. Come back to them periodically and update them. Updating and optimising these key pieces of content is a great strategy for search engine optimisation, which should be one of the strategies you use to increase your visibility – you can Find Out More here. Work out from your blog analytics what your top performing posts are and work on developing them into your key pieces. Supplement these with trend led pieces that focus on popular current topics and you have a broad and stable range of content on the site.
Leverage The Power Of Social Media
Adding social sharing tools to all the blog content that you create will help your posts to have a far better reach. Compelling content will always get shared and will draw new readers into the rest of what you have to offer. Develop your presence on social media by joining in with relevant discussions and joining in on interest groups and hashtags where you can show people what you do and draw them into your blog. Becoming known as an authority on some topics can get you noticed and help you to develop a reputation in your niche, and tools like creating shareable content for Instagram that showcases hero images or useful infographics can give your posts real reach.