Written by Sarah McClure for Your Daily Thread
Emma Watson trades in her wizard robe for haute couture garb. Not since her days as the feisty Hermione in the Harry Potter series or the time of her dramatic pixie cut have folks talked much about Emma Watson. But this spring all eyes have returned to the little-wizard-that-was with the launch of Watson’s first collection of eco-friendly duds, Pure Threads. A collaboration with the esteemed Italian designer Alberta Ferretti, Watson’s sustainable, yet youthful capsule collection includes five lace-embellished pieces—two dresses, a shirt, a long skirt and a denim short—a top match of Watson’s gamine charms and Ferretti’s romantic flourishes.
“I’m pleased that a luxury brand such as Alberta Ferretti has decided to create ecological clothes. I believe this is a big step forward for all of the international fashion industry, but also an important step for an increased sensitivity to the problem of ecology,” Watson told WWD.
Newly launched on March 22, the 21-year-old’s fancy frocks are made in Italy from Global Organic Textiles Standard-certified organic cotton. Plus, a portion of proceeds (prices range $340-$1,010) from the low-impact clothing gets donated to UK-based People Tree charity. Pure Threads are available exclusively online.