If you have found yourself with a little more time on your hands than usual, it may be a great opportunity for some online housekeeping. Whether you run a business, blog, or have your own website for any reason, here are a few tips to boost your online presence, make your website as accessible as possible, and keep users coming back for more.
What is the first thing you notice about a website? What draws you to click on a post? The visual side of websites is just as important as the written content. Good quality, clear, interesting images are bound to get clicks. Investing in a professional photographer is a great way to guarantee good results. They will know exactly what you’re after and preferably have some marketing experience. Alternatively, you can take your own photos from home, using a whole host of top-level equipment. Cameras, backdrops, and lights are readily available online from a large range of retailers, so you will be able to find the equipment you need to match your budget.
Social media plays a huge role in online marketing, and it is important to have a good online presence. Have a look at the various social media sites, and decide which platform would best work with your brand. There’s no pressure to have an account on everything, as managing posts and schedules can seem overwhelming. There are several software options that will help you manage this, meaning your socials will regularly be updated with useful and informative posts. Regular uploads maintain interest and keep your site popping up on people’s feeds, and including links to your social media accounts on your website will easily lead users to these pages, hopefully gaining you more followers.
Know Your Audience
It is important to know who you are trying to attract so that you don’t waste time and energy on the wrong marketing tools. For example, a medical company website, such as a dental office, will require different marketing strategies to an actor’s personal site. To learn what marketing techniques will work for your dental office, smileshopmarketing.com has come up with 12 tried and tested marketing ideas that will work. Whilst there are some generally universal tips, having a solid grip on your target audience will have a knock-on effect on many things, including imagery, social media accounts, and sponsored adverts. Being able to personalize your website to your target audience will make their experience more enjoyable, too, as they will not feel as though they are wasting their time using something that is not meant for them.
3 Click Rule
An unofficial website rule is that users should be able to find the information they need within 3 clicks. Is your site cluttered and difficult to navigate? This can frustrate users and turn them elsewhere. Make sure your website is user-friendly, clear, and concise. Even if it does take a little more than three clicks, having an easy to use, functional website is incredibly important. This makes it accessible for as many people as possible, regardless of their technological ability, which will go a long way in keeping users returning to your page.