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    • The Healthy Voyager Travel Show
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    • The Healthy Voyager’s TV Guest Appearances
    • Healthy Voyager Radio
  • Recipes
    • Appetizers
    • Beverages
    • Breads
    • Breakfast
    • Desserts
    • Dressings & Sauces
    • Entrees
    • Holiday
    • Kid Approved
    • Sandwiches
    • Sides
    • Snacks
    • Soups & Salads
  • Travel
    • Africa
    • Arctic
    • Asia
    • Australia
    • Canada
    • Caribbean
    • Europe
    • Latin America
    • Middle East
    • Oceania
    • USA
  • Lifestyle
    • Eco Corner
    • Entertainment
    • Fashion & Beauty
    • Finance
    • Gifts
    • Healthy Voyager Approved
    • Holidays
    • Home
    • Product Reviews
  • Wellness
    • Fitness
    • Health & Beauty News
    • Mind + Body
    • Pets
    • Relationship Corner
    • Parenthood
    • Weight Loss
    • Women’s Health
  • About
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    • Press
    • Work With Me
    • Disclosure and Privacy Policy
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    • Entrepreneurial and Business Coaching
    • Travel Industry Consulting
    • Restaurant, Bar and Food Service Consulting
    • Financial Coaching
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Making Your Website Stand Out

  • December 11, 2020
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If you have found yourself with a little more time on your hands than usual, it may be a great opportunity for some online housekeeping. Whether you run a business, blog, or have your own website for any reason, here are a few tips to boost your online presence, make your website as accessible as possible, and keep users coming back for more. 

Photographs

What is the first thing you notice about a website? What draws you to click on a post? The visual side of websites is just as important as the written content. Good quality, clear, interesting images are bound to get clicks. Investing in a professional photographer is a great way to guarantee good results. They will know exactly what you’re after and preferably have some marketing experience. Alternatively, you can take your own photos from home, using a whole host of top-level equipment. Cameras, backdrops, and lights are readily available online from a large range of retailers, so you will be able to find the equipment you need to match your budget. 

Social Links

Social media plays a huge role in online marketing, and it is important to have a good online presence. Have a look at the various social media sites, and decide which platform would best work with your brand. There’s no pressure to have an account on everything, as managing posts and schedules can seem overwhelming. There are several software options that will help you manage this, meaning your socials will regularly be updated with useful and informative posts. Regular uploads maintain interest and keep your site popping up on people’s feeds, and including links to your social media accounts on your website will easily lead users to these pages, hopefully gaining you more followers. If you find this doesn’t happen as regularly as you’d like, you can always use a growth service to assist you in gaining more followers instead. There are plenty of good ones out there, but at the same time, there are just as many that should be avoided. For example, Twicsy is no good according to many. Take some time to research which is the best so that you get this decision right.

Know Your Audience

It is important to know who you are trying to attract so that you don’t waste time and energy on the wrong marketing tools. For example, a medical company website, such as a dental office, will require different marketing strategies to an actor’s personal site. To learn what marketing techniques will work for your dental office, smileshopmarketing.com has come up with 12 tried and tested marketing ideas that will work. Whilst there are some generally universal tips, having a solid grip on your target audience will have a knock-on effect on many things, including imagery, social media accounts, and sponsored adverts. Being able to personalize your website to your target audience will make their experience more enjoyable, too, as they will not feel as though they are wasting their time using something that is not meant for them. 

3 Click Rule

An unofficial website rule is that users should be able to find the information they need within 3 clicks. Is your site cluttered and difficult to navigate? This can frustrate users and turn them elsewhere. Make sure your website is user-friendly, clear, and concise. Even if it does take a little more than three clicks, having an easy to use, functional website is incredibly important. This makes it accessible for as many people as possible, regardless of their technological ability, which will go a long way in keeping users returning to your page.

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Carolyn Scott-Hamilton

The Healthy Voyager, aka Carolyn Scott-Hamilton, is the creator and host of The Healthy Voyager web series, site, and overall brand. An award winning healthy, special diet and green living and travel expert, holistic nutritionist, plant based vegan chef, best-selling cookbook author, media spokesperson, sought after speaker, consultant and television personality, Carolyn Scott-Hamilton is a respected figure in the world of healthy lifestyle and travel as well as special diet cooking and nutrition. The Healthy Voyager aims to help people live well, one veggie at a time!

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Meet The Healthy Voyager
Carolyn Scott, The Healthy VoyagerHi! I'm Carolyn Scott-Hamilton. I'm a Latina holistic nutritionist, vegan chef, cookbook author, speaker, show host, consultant and healthy travel and lifestyle expert. From video web series and travel articles, to product reviews and healthy, vegan and gluten free recipes, you'll find lots of info for a happier, healthier and greener lifestyle! After all, Life is a voyage, live it well!
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