Four Tips to Help Your Site Dominate the Health and Fitness Blogosphere in 2017

If you’re looking to track your own fitness journey and make money simultaneously, there’s perhaps no better niches to tap into than health and fitness.

After all, such niches have seemingly endless potential in regard to affiliates and content. However, the popularity of health and fitness blogs means fierce competition for newbie bloggers looking to break through the noise and grow a following.

So, how can you possibly stand apart from the pack?

While creating killer content is a solid starting point, even the most optimized sites on paper may be missing crucial elements that help them rank. If you want to build a fitness blog that lasts for the long term, you’re going to need to take a realistic yet strategic approach to ranking for keywords.

But what does that approach actually look like?

Study Your Competition to Unlock New Keywords

Ask yourself: how does site stack up against the competition?

Understanding your site’s SEO potential versus competing sites within your niche not only gives you realistic expectations in regard to ranking, but also unlocks sub-niches that your competitors are ignoring.

While you may not be able to rank for “teenage fitness” or “dumbbell workouts,” for example, you may be able to rank for low-competition keywords such” intermittent fasting for women” or “paleo diet tips for athletes” with very little content on-site.

Likewise, following new and trending topics may allow you to grow the viral potential of your content. Instead of saying what’s been said again and again, you can break your own news and increase of likelihood of growing your audience.

Find a Great Affiliate Program

If you actually want to make money through blogging, you’re going to need to spot a solid affiliate program to make it happen.

From supplement brands to workout plans, you can easily monetize just about any health blog without shoving deals in the faces of your audience. Bear in mind that you can naturally fit your affiliates into your content without coming off as a spammer. For example, you can write a review post about a new supplement on your blog and insert Amazon affiliate links for curious readers.

Lots of Imagery

Simply put, you should strive to insert images at every turn both on-site and throughout your blog content. For example, consider the following as cornerstones of your fitness blog:

• “Before and after” pictures showing off success stories (think: build social proof that shows your readers that you’re a legitimate expert)
• Real-life pictures of products versus stock photos
• Personal images from your own camera to show your readers that you’re human

Given how well visual content performs for affiliate sites, you can’t afford not to include such imagery on your blog.

Build Your Email List

Perhaps the biggest mistake that newbie marketers make is not building their email list as soon as possible. Especially in the health space, you can easily sell affiliate products to your email list on a subscription basis that can result in huge returns over time. Since trust is so crucial to having your traffic hand over their emails, you need to combine the aforementioned elements to build an emotional connection with your audience.

Dominating the health blogosphere might not be as lofty a goal as you think. Regardless of what to do, consider how you can implement these strategies as means of standing high above your competitors.

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