Businesses usually host a couple of events yearly and documenting these events were usually done via photos. However, in recent years, businesses are moving towards using video as the main form of documenting their events. This is mainly because videos add more colour and life to moments captured by the lenses. Here are seven other benefits of filming your events:
1. Having Content for Various Platforms
Video content has become the standard for successful digital marketing. Recent reports show that people remember about 95% of a message when watched in a video as opposed to 10% when read as a text. While a simple video of your event might not seem useful at first, you can keep it in your archive for when the need arises.
You can post videos on your social media accounts and website. A quality video adds professionalism to your reputation and brand identity. The professionals at Liquona create impressive high-definition event films for all types of events. You may even use the video for marketing purposes as part of a TV commercial.
2. Promotes Your Next Events
You can use the success of your previous events to promote your next events. Companies use videos recorded in previous seminars and conferences to promote future seminars. What better way to tell people what they could be missing than by showing them?
Filming your event is a cost-effective way of creating content that could be used later. With a little budget, you can hire a camera crew to film your event without having to pay for an entire crew. A typical commercial would require a scriptwriter, a director, a producer, and a large crew. At your event, all the camera crew has to do is film the event as it happens.
4. Document Your Progress, Preserve Your History
Every business has a story. Some are written, some are told verbally, and some are told through pictures hanging on the walls. Preserve your company history by keeping a video archive. This is also a simple way to document your progress over time.
5. Improve Your Events
Use your past event videos to learn about ways to improve your next events. Identify your strengths and develop your weaknesses.
6. Easily Shared
A 2019 report on global digital media showed that mobile video consumption increases every year by 100%. People love watching videos. Better yet, people love sharing them. An awesome event video will be shared among colleagues, friends, and family.
7. Training Tool
For technical events and presentations, this could serve as a great way to demonstrate and train employees.
Whether you are planning a small office retreat, a huge festival, a technical seminar, a product launch, an office promotion, or school graduation, you should consider hiring a professional video crew to document the event. It is worth the investment in many ways.